In Asia, rice bran oil is used a lot for both stir as deep frying. a sustainable product because it is extracted from a residual product, the membrane that surrounds the rice. In addition to a sustainable option, rice oil is also a healthy option, King's rice oil is rich in vitamin E and antioxidants and contains no trans-fat. The rice husks are cold-pressed so that all healthy substances contained in them are preserved. Since 1999, King Rice Oil is also available in Europe. King products are Halal and Kosher certified. Since 2012 the production facility of King makes use of solar energy. In the future King will keep innovating in a sustainable and environmental friendly manner, as this strategy made them the market leader in rice bran oil.